Xiaomi is preparing to launch its Xiaomi 17, 17 Pro, and 17 Pro Max smartphones in China on September 25, 2025, at 7 PM Beijing time (11 AM UTC). The launch will coincide with CEO Lei Jun’s annual keynote speech, titled “Change”, in which he will outline Xiaomi’s Xring chip strategy and the company’s future in the automotive market. On the same day, the Xiaomi 17 series will also make history as the global debut device for Qualcomm’s Snapdragon 8 Elite Gen 5 processor, a flagship chip based on TSMC’s 3nm process with Qualcomm’s second-generation Oryon CPU architecture.

Display Innovations: Brighter, Smarter, and More Efficient

The Xiaomi 17 and 17 Pro will debut with a 6.3-inch flat OLED display, boasting a 19.6:9 aspect ratio and 1.18 mm uniform bezels for a sleek and symmetrical look. All three models in the lineup will use M10 screen luminescence technology, delivering a record-breaking luminous efficiency of 82.1 cd/A, the highest in the industry to date.

The Xiaomi 17 Pro Max will feature exclusive Super Pixel technology, built on an independently arranged RGB pixel stack. According to Lei Jun, this design eliminates pixel pooling and enhances sharpness while reducing power consumption by 26% compared to conventional 2K displays. With three RGB sub-pixels packed into each pixel, the screen promises richer colors and superior clarity without compromising efficiency.

Battery and Charging: Jinshajiang Tech Meets 100 W PPS Support

The Xiaomi 17 Pro and Pro Max will pioneer the brand’s Jinshajiang battery system, which combines an L-shaped stacked design with a 16% high-silicon content for greater energy density. Both models will support 100 W wired charging, enhanced by compatibility with the PPS (Programmable Power Supply) universal charging protocol. This means users can achieve maximum charging speeds even with non-Xiaomi chargers, a significant consumer-friendly shift in a market often dominated by proprietary charging solutions.

Performance at the Core: Snapdragon 8 Elite Gen 5

The entire Xiaomi 17 lineup will run on Qualcomm’s Snapdragon 8 Elite Gen 5, debuting globally with this launch. Built on TSMC’s 3nm process and powered by the latest Oryon CPU architecture, the chip is expected to bring major gains in raw power, AI performance, and energy efficiency.

Specifications at a Glance

• Display:
• Xiaomi 17 / 17 Pro: 6.3-inch flat OLED, 19.6:9 aspect ratio, 1.18 mm bezels
• Xiaomi 17 Pro Max: Exclusive Super Pixel OLED with independent RGB stack, 26% lower power use
• All models: M10 luminescence tech with 82.1 cd/A efficiency
• Chipset: Snapdragon 8 Elite Gen 5, 3nm TSMC process, 2nd-gen Oryon CPU
• Battery & Charging:
• Xiaomi 17 Pro / Pro Max: Jinshajiang L-shaped high-silicon battery
• 100 W wired fast charging with PPS support
• Other highlights:
• Industry-leading luminous efficiency in displays
• Global debut of Qualcomm’s latest flagship chip
• Positioned directly against Apple’s iPhone 17 lineup

Positioning Against Rivals

By skipping the “16” series and going directly to the Xiaomi 17, the company is clearly positioning itself head-to-head with Apple’s iPhone 17 lineup. While the base Xiaomi 17 will appeal to everyday buyers with its modern OLED panel and flagship chipset, the Pro and Pro Max are targeting power users with cutting-edge display technology, ultra-fast charging, and battery endurance.

What to Expect

The launch event on September 25 will not only showcase Xiaomi’s most advanced smartphones yet but also shed light on the company’s semiconductor ambitions through the Xring chip and its expanding automotive strategy. For consumers, the Xiaomi 17 series represents a bold move to redefine what flagship Android phones can deliver, pushing the boundaries of display quality, charging freedom, and performance leadership.