When evaluating vehicle affordability and practicality in Kenya, a key contrast emerges between Chinese electric vehicles (EVs) and second-hand imports from Japan and Singapore. Traditionally, many Kenyan buyers have opted for used vehicles such as the Toyota Premio, Mazda Demio, or Subaru Forester. These cars, which are typically between 7 to 10 years old, are imported at prices ranging from approximately KES 1 million to KES 3 million, depending on the model, condition, and year of manufacture.
For example, a used Mazda Demio may cost between KES 1 million and KES 1.3 million, making it attractive to first-time buyers or families on a budget. The Toyota Premio, a popular sedan in the Kenyan market, tends to fall in the KES 1.5 million to KES 2.5 million range, while a Subaru Forester, known for its performance and off-road capability, can fetch up to KES 3 million even when pre-owned.
In stark contrast, China’s BYD Seagull, a brand-new electric vehicle, is now retailing for just about 55,800 yuan, which translates to roughly KES 1.1 million. Despite being brand new and fully electric, it is priced competitively with or even lower than many of the used fuel-powered vehicles imported into Kenya. Furthermore, other EV models such as the Ora 3 have also seen significant price drops—some by as much as 20% compared to their retail prices in 2023—due to China’s ongoing price war and efforts to offload excess inventory.
The implication is clear: Kenyan consumers can now afford a brand-new electric car for the same price—or even less—than a used petrol or diesel vehicle, which may already have significant mileage and wear. This shift presents a compelling case for rethinking import preferences, particularly in light of long-term savings, reduced maintenance, and environmental impact.